Heavy Heart Tattoo Journal
In a subculture dominated by men, Heavy Heart is an online for-women-by-women tattoo journal. Their goal is to connect to everyday young adults by featuring up and coming artists, offering advice and stories from other average individuals, and shaping society’s understanding of this once taboo community. Straying from the cliche, the design has a soft, clean feel. It celebrates femininity as well as highlights each of its wide range of articles.