After I’ve met with the client and have a solid understanding of the task, I put my nose to the grindstone. I start by researching a brand and its consumers to identify core values. These values will provide a foundation for solutions that achieve the brand’s goals. In detail, I will look into things like competitors, market trends, and history, as well as its future.
I always begin brainstorming with a pencil and paper. Once I’ve developed a clear strategy, I move forward with the design process by sketching out my concept. Based on the project, I will draw inspiration by creating mood boards, free writing, storyboarding, and planning out color scheme, layout, typography, etcetera.
This is where strategy and concept come together. I execute my vision – launching small increments at a time to gather feedback early on until I’ve completed the desired product. During development I will put into practice my knowledge of design principles and software to craft an exceptional product.
It is now the client’s task to review the product and present me with any critiques and suggestions they may have. Taking this feedback into consideration, I will refine the design and examine every detail to make further improvements. These refinements may include changes to aesthetic elements or putting on the final touches.
The product can get ready for completion once it is approved by the client. Delivery of the finished pieces depends on the type of project it is – print, web, or otherwise. Once it is packaged appropriately it can finally be sent off to the client or a third party such as a printer or media outlet.